OLD BILL’S FUN RUN

Old Bill’s Fun Run is an annual community event to raise funds for all local nonprofits in Jackson Hole. Brand guidelines were developed to create a strong and consistent brand identity and ensure consistency in logo usage, brand typography, naming conventions, brand extensions, and custom illustrations.

Creative Team: Paul Gorsuch, graphic designer | Lauren Chase, graphic designer

Scope: brand development | typography | illustration | layout design | product design