BUBBA’S BREAKFAST & BBQ

Bubba’s is one of the community’s longest-standing dining options. Founded in 1989, it is still a well-established barbecue restaurant located in Jackson Hole, Wyoming. They’re known for western-diner-style breakfast and authentic slow-smoked BBQ lunch and dinner. For their rebranding, brand guidelines were developed to create a strong and consistent brand identity and ensure consistency in logo usage, brand typography, naming conventions, brand extensions, and custom illustrations.

Creative Team: Daniel Sappenfield, art director | Paul Gorsuch, graphic designer

Scope: branding | illustration | brand strategy